Details

Name:
The General Design Company
Aka:
TGDCo.
Email:
hello@generaldesignco.com
Address:
1624 Q St NW, Washington DC 20009
Birthday:
March 06, 2007
Neighbors:
Dupont Circle, Hank's Oyster Bar
“DESIGN IS UTILITY, NOT ART”
Phone:
202-640-1842
Notes:

TGDCo. was founded on the belief that design is not art, but a fundamental utility for communication and persuasion. While it may not be sweet and fluffy, it's the strong foundation necessary for building something meaningful. 


We combine our client's passion and talent with our ability to distill their mission, personality and vision into functional and creative solutions.


As an award-winning graphic design studio, we have proven that clients who value this approach are rewarded with effective communication tools and measurable outcomes.



Team

Name:
Soung Wiser
Aka:
Principal, Creative Director, Dishwasher
Email:
soung@generaldesignco.com
Bicycle:
Silver Kogswell with Red Details
OCD Level:
110% When it Comes to Kerning & Her Calendar
Favorites:
1/3 of Her Dogs, Billiards, Makers Mark
“NO, I DO NOT HAVE A BROTHER NAMED BUD”
Notes:

When Soung graduated with a BA in Graphic Design from Penn State in 1994, she set her sights on taking over the world. However an addiction to pool halls and having a life brought distraction. Now instead of ruling the land from a castle in the sky, she lives in a house in DC with her husband and three dogs. She couldn't be happier.


Her interest in photography has made Soung our default photographer, shooting for many of our clients' projects. Fortunately, she doesn't force her interests in pottery, gardening and matchmaking on us.


Soung serves as an adjunct graphic design professor at American University, teaching classes in packaging design and typography.


She is continuously reminded of how lucky she is to know what she wants to do, and to be doing it.

Name:
Scott Livingston
Aka:
Principal, Creative Director, Handyman
Email:
scott@generaldesignco.com
Bicycle:
Black Specialized Sirrus with Gears
OCD Level:
It’s All Relative
Favorites:
Family, PB & Honey, Beer, The Simple Things
“MEASURE TWICE, CUT ONCE”
Notes:

A Mississippi native, Scott has spent his professional life coming to terms with the fact that he is in a field where you wash your hands before, rather than after doing your work. He has honed his skills over 12 years, focusing on crafting clear, simple solutions that stress function over fashion.


Scott studied painting and drawing at the University of Mississippi and is willing to try anything at least once. His skills position him perfectly as one of our very own in-house illustrators.


He has served as Education Co-Chair for ADCMW and moonlights as a graphic design instructor at Boston University’s Center for Digital Imaging Arts.


Scott spends his non-working time with his wife, four kids and one dog. He cherishes every extra second he has with them.

Name:
An Ly
Aka:
Junior Designer, Mega Multitasker, Plant Hugger
Email:
an@generaldesignco.com
Bicycle:
Vintage 1988 (slightly rusty) Richard III
OCD Level:
Wrinkle-Free Sheets = Better Sleep
Favorites:
Cows, Succulents, Not Wearing Pants
“ARE YOU GOING TO EAT THAT”
Notes:

An graduated from George Mason in 2011 and started at TGDCo. as our beloved intern the summer after. She out-sketched the best of the best to land the internship and with determination, hard work and gifts from the farmer's market she was hired on full time.


An's enthusiasm and eagerness to learn has made her a valuable asset to the team. She brings her own ideas and a welcome perspective to new projects, proving that she is more than just a junior designer.


Thankfully, she also has taken it upon herself to nurse our neglected plants back to health. When An is not at TGDCo. she works weekends at two farmer's markets, is a bookkeeper at two dentist offices, crochets little animals and makes mini terrariums.


Being a designer has fulfilled one of An's dreams, next is building a greenhouse and adopting a pet cow to take on long walks.

Name:
Caroline Brickell
Aka:
Junior Designer, Illustrator Guru, Team Motivator
Email:
carrie@generaldesignco.com
Bicycle:
Walking Is The New Bicycle
OCD Level:
Color-Coded Lipstick Drawer
Favorites:
Figure/Ground, Social Justice, Jellyfishes
“I don't know, I'm from Harrisburg”
Notes:

Carrie came to TGDCo. after graduating from Penn State in 2011. Being the third PSU alumni amongst a team of 5, she continues to prove that the rigorous design program churns out some of the industry's best talent.


Her youthful and enthusiastic attitude contributes to both new and ongoing projects alike. Carrie is able to bring new perspectives while respecting established systems, a very valuable asset to the design team dynamic


Carrie embodies her 'spirit animal' well with her serious business, multitasking hands and fun, colorful aura. Her signature red lipstick, shiny bangles, and a love for dress up makes us all want to step up our game when putting on our daily uniform.


When she's not kerning the day away, Carrie can be found exploring the DC area, hitting up the bars and telling her friends back home that she's hanging out with the president.


Clients

Arts & Entertainment

  • Alchemy Caterers by Carla Hall
  • Amaryllis Floral & Event Design
  • Backpacker Magazine
  • Carla Hall
  • Chef Events
  • CityZen
  • Civilian Art Projects
  • CommonWealth Gastropub
  • DC Arts Center
  • Hank’s Oyster Bar
  • J Carrier Photography
  • Libertytown BBQ
  • Michael Bonfigli Photographer
  • Pizzeria Paradiso
  • Washington Improv Theater

Consulting & Services

  • Angle Mastagni Matthews
  • Beytin Agency
  • Bixler Inc.
  • Cardinal Point
  • The Chadderdon Group
  • The Doerrer Group
  • Govolution
  • Helios Strategies
  • HMS Host
  • Neimand Collaborative
  • Positive Development
  • Ross G Bates Consulting
  • Saving Grace Services
  • Strategic Marketing Innovation
  • Sun House Homes
  • Wilson Woodworks

Nonprofit & Advocacy

  • AdvaMed
  • American Academy of Ophthalmology
  • Campaign for America’s Wilderness
  • Center for Health Value Innovation
  • Cesar Chavez PCS
  • Human Rights Campaign
  • National Children’s Center
  • National Health Council
  • Outdoor Industry Foundation
  • Pancreatic Cancer Action Network
  • Pew Environment Group
  • Tahirih Justice Center
  • Women Chefs & Restaurateurs

Kudos

2011

Advertising Club of Metropolitan Washington ADDY Awards

  • Amaryllis Floral & Event Design Website, Gold
  • Oyamel Day of the Dead Event Collateral, Gold
  • Sticky Fingers Sweets & Eats Logo, Gold
  • Amaryllis Floral & Event Design Stationery, Silver

Art Directors Club of Metropolitan Washington Annual Show

  • HRC 2010 Annual Report
  • Sticky Fingers Website

AIGA 365

  • Amaryllis Floral & Event Design Website

Communication Arts Design Annual

  • ADCMW Annual Show Collateral

Logo Lounge Master Library Vol 3: Shapes & Symbols, Rockport Publishers

  • RGB Consulting Logo

Logo Lounge Vol 7, Rockport Publishers

  • Oyamel Day of the Dead Logo

Print Regional Design Annual

  • Print Regional Design Annual, The Doerrer Group Identity

2010

Advertising Club of Metropolitan Washington ADDY Awards

  • Kolya Kutz Grass Logo, Gold
  • Saving Grace Services Tshirts, Gold
  • Tupper-Butler Wedding Invites, Gold

AIGA 50 Biennial Show

  • Kolya Kutz Grass Logo

American Advertising Federation, District Two ADDY Awards

  • Saving Grace Services Tshirts, Silver

Art Directors Club of Metropolitan Washington Annual Show

  • Kolya Kutz Grass Logo Saving Grace Services Tshirts
  • Tupper Butler Wedding Invites

How Magazine International Design Annual

  • Saving Grace Services Identity
  • Saving Grace Services Tshirts
  • CommonWealth GastroPub Branding

How Magazine Website

  • Wedding Invitation Spotlight, June

Logo Lounge Master Library Vol 1: Initial & Crests, Rockport Publishers

  • Wilson Woodworks Logo

2009

Advertising Club of Metropolitan Washington ADDY Awards

  • Neimand Collaborative/Robert Wood Johnson Foundation, Public Service Collateral, Gold
  • CommonWealth Gastropub, Elements of Advertising Logo, Gold
  • CommonWealth Gastropub, Sales Promotion, Gold
  • CommonWealth Gastropub, Newspaper Ad Campaign, Gold

Art Directors Club of Metropolitan Washington Annual Show

  • Neimand Collaborative/Robert Wood Johnson Foundation, CeaseFire Brochure, Silver
  • CommonWealth Gastropub Environmental Graphics
  • CommonWealth Gastropub Beer Butcher Tshirts
  • Success Markets Inc. Logo

Food & Wine, April Issue

  • CommonWealth Gastropub

Food & Wine Blog, October

  • The Hippest New Restaurant Side Dish: The Cotton Tee, CommonWealth Gastropub

How Magazine Promotion Design Annual

  • CommonWealth Gastropub Branding

How Magazine Website

  • Top 10 Sites for Designers

Letterhead & Logo Design 11, Rockport Publishers

PDN Photo Annual, Corporate Design/Photo Products

  • CeaseFire Brochure, Ed Kashi, Photographer

2008

Advertising Club of Metropolitan Washington ADDY Awards

  • Washington Improv Theater, Direct Marketing, Gold